Patients see error messages, can’t access information, or are unable to book appointments. A down website means lost trust and immediate lost business.
Hosting Problems: Server crashes, expired domains, or DNS errors are common culprits.
Security Issues: Hacking or malware can take your site offline or trigger browser warnings.
Resource Limits: Traffic spikes or exceeded bandwidth can cause outages, especially during promotions or emergencies.
Update Failures: Software/plugin updates can break site functionality if not tested properly.
Action Steps
Contact hosting support immediately and check server status.
Use uptime monitoring tools to get alerts the moment your site goes offline.
Restore from the latest backup if the issue cannot be quickly resolved.
Communicate via Google Business Profile, voicemail, and social media to provide alternate contact info.
After recovery, review security protocols and schedule regular backups and update tests.