Your practice relies only on new patient acquisition and misses out on repeat visits, referrals, and upsell opportunities from your existing base.
No Automated Follow-Ups: Without appointment reminders, checkup prompts, or recall campaigns, patients may forget to return.
No Retargeting Ads: Patients who visited your site or clicked an ad but didn’t book are lost opportunities.
No Engagement Content: Lack of ongoing education or promotions means your practice fades from memory.
Action Steps
Set up automated email and SMS reminders for appointments and follow-ups.
Launch retargeting ad campaigns to re-engage website visitors and past patients.
Send regular newsletters with dental tips, special offers, and practice news.
Use patient portals to encourage ongoing engagement and simplify communication.
Segment patient lists to personalize communications and increase response rates.
Proactive Monitoring and Prevention: Schedule monthly digital marketing audits to catch issues early. Create an emergency response plan with key contacts, backup channels, and clear communication protocols for your team and patients.