SEO Rankings Dropping?
Symptoms
Your website falls from top search positions, resulting in fewer organic inquiries. This can happen gradually or suddenly, especially after Google algorithm updates.
- Algorithm Updates: Google regularly updates its ranking factors. Dental sites can be affected by changes targeting local, medical, or review-related signals.
- Technical SEO Issues: New errors (broken links, missing pages, slow site speed) can harm rankings. Even a minor technical change can have a major impact.
- Content Changes: Removing or rewriting key pages, or diluting keywords, can cause ranking losses.
- Backlink Loss: If authoritative sites remove links to you, your authority and rankings may drop.
- Competitor Moves: Competitors may launch aggressive SEO campaigns, outranking you for valuable keywords.
Action Steps
- Track keyword positions and identify which pages lost visibility.
- Run a technical SEO audit to find and fix errors.
- Review content for keyword targeting and relevance.
- Monitor and replace lost backlinks with new quality links.
- Benchmark against competitors to spot gaps and opportunities.
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